The Mobile Gaming Conference for User Acquisition & Ad Monetization
In an extremely competitive market, mobile game publishers and developers are continuously ramping up their UA and AdMon channels to drive game growth, retention, and engagement. But which strategies are leading the way?
Join us at Gamesforum Cyprus in 2026 and discover the latest advancements in the industry directly from leading publishers and monetization and growth experts.
What's new for 2026?
User Acquisition
- Scale high-performing UA campaigns in 2026 using smarter creative strategies, tighter analytics, and AI-driven experimentation.
- Navigate rising costs, privacy shifts, and changing channels to keep acquisitions efficient and profitable.
- Master AI-powered creative workflows that speed up testing, unlock new audiences, and boost ROAS.
Ad Monetization
- Navigate the bidding era and discover how UX and ad quality drive success.
- Learn how to optimize ad strategies for global growth and untapped market opportunities.
- Learn how to elevate ad quality to ignite engagement, reduce churn, and unlock stronger monetization.
Product Monetization
- Master LiveOps strategies to drive engagement and retention in your games.
- Learn how to leverage D2C approaches to strengthen player relationships and revenue.
- Learn how AI-driven product features and growth tactics are redefining the mobile gaming landscape
Alternative Growth
- Learn how to drive sustainable organic growth to expand your player base.
- Discover how to leverage influencer marketing and community engagement to boost visibility and retention.
- Explore ASO strategies to maximize discoverability and growth.
2025 Key Takeaways
- Automation = Profitability: UA teams are cutting costs and scaling faster by automating everything — bidding, fraud detection, creative uploads, and product page optimisation.
- Rewarded Ads Need a Funnel: Rewarded campaigns only deliver ROI when paired with multi-step, well-timed engagement funnels — otherwise they’re just expensive, one-off incentives.
- Intrinsic Ads Are Rising: Non-interruptive, in-world branded placements are outperforming traditional formats, boosting reach and playtime without hurting satisfaction.
- Hybrid Monetization Works — If Teams Align: IAP + IAA models drive the strongest returns, but only when product and monetization work together to prevent cannibalisation and misread player intent.
- CPI Is Crashing — Diversification Is Survival: Studios are cutting dependence on App Store UA through lean pipelines, alternative stores, cross-platform builds, and LTV-focused strategies.
Who Attends?
Attendees
Companies
Speakers
Topic Areas
Gamesforum Cyprus was a truly dynamic and insightful event. The speaker lineup was top-notch, the networking opportunities were fantastic, and the topics discussed were incredibly relevant and timely for today's cross platform games landscape.
Gamesforum Cyprus was an incredible experience the perfect mix of valuable insights, great networking, and a truly welcoming atmosphere. As the CTO of Liolan, I walked away with actionable ideas and powerful connections that are already making a difference in our business. Can’t wait for the next one!
Gamesforum Cyprus was an incredible experience. The intimate setting fostered real connections and meaningful conversations—it felt like being among friends rather than just attendees. A great alternative to larger, more impersonal events. Looking forward to the next one!
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
KashKick is at the forefront of revolutionising user acquisition for mobile gaming companies. Our platform is designed to attract and engage users who are not only interested in your game but are motivated to reach key milestones and make in-app purchases. By leveraging targeted acquisition strategies and data-driven insights, we ensure that every dollar of your ad spend delivers maximum returns. Ranked as the 11th fastest-growing company on the Inc 5000 list in 2024, KashKick has a proven track record of driving meaningful growth for game developers and publishers. Connect with us at Gamesforum to discover how we can help you acquire users who stay, play, and pay.
Prodege is one of the largest rewarded platforms in the world with 20 million monthly active users and over $2.2 Billion in rewards given to date. Prodege operates a consumer marketing and insights platform powered by our popular loyalty programs in over 70 markets. Whether you are a mobile game studio, developer, marketer, or agency, Prodege will help you acquire new players, increase revenue, and drive brand loyalty and product adoption. Join 200+ Studios that partner with Prodege to scale their user acquisition profitably and monetize their users with rewarded campaigns, surveys, and premium offers.
RTB House is a global company that provides state-of-the-art marketing technologies for top brands, agencies and game publishers worldwide. Its proprietary ad-buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.
Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through battle-tested prediction models. Moloco was founded in 2013 by a team of former Google machine learning engineers. Its headquarters in Redwood City, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.
Adtech built for publishers, not advertisers! Are you using AI to optimize your ad monetization? With Crackle, you can! We process 10 billion ad requests across 200 million users daily with game-changing results. Our privacy-first technology optimizes ad performance through improved ad latency, pricing at user-level, and demand diversity enabling publishers to maximize ad revenue and build sustainable businesses. Transform your ad monetisation with Crackle, book a meeting to learn how.
Mintegral is the leading advertising platform dedicated to growing companies globally. With premium traffic, industry-leading machine learning, and interactive creatives, Mintegral's AppGrowth, Retargeting, and Monetization solutions deliver growth and scale. Discover more at www.mintegral.com.
Unity is the world’s leading platform for creating and growing interactive, real-time 3D ("RT3D") content and experiences. Our comprehensive set of software and AI solutions supports content creators of all sizes through the entire development lifecycle as they build, run, and grow immersive, real-time 2D and 3D content and experiences for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. For more information, visit Unity.com.
YouAppi is a leading mobile marketing platform empowering brands and app marketers to drive growth and re-engagement at scale. With a data-driven approach, YouAppi leverages advanced machine learning and real-time analytics to deliver personalized retargeting solutions across the entire customer lifecycle. Expanding beyond mobile, YouAppi also offers innovative Connected TV (CTV) advertising solutions, enabling brands to reach audiences on the big screen with impactful, data-driven campaigns. Recognized globally for its innovation and performance, YouAppi partners with top apps, publishers, and advertisers to optimize campaign performance and maximize ROI. From dynamic app retargeting to innovative in-app and CTV advertising, YouAppi offers a full-stack solution designed to meet the evolving needs of modern marketers.
Stash is the leading platform for growing direct-to-consumer revenue in games. Our low-friction, highly rewarding webshops increase D2C adoption by creating loyalty, engagement, and community among players. Setting Stash apart is our real-time offer syncing, deeply integrated loyalty and rewards programs, and custom-built UI that mirrors the in-game experience. Founded by Twitch co-founder Justin Kan, former Zynga executive Robin Chan, and ex-Googler Dan Borstelmann, building best-in-class gaming products is in our DNA.
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. Through its partnerships with mobile OEMs, its proprietary tech AVOW Intelligence, and the joint formation of KYLN, a premium multi-channel distribution platform for game app developers, the company provides access to over 1.5 billion daily active users, and offers clients over 10 million monthly downloads.
TyrAds delivers comprehensive unique user acquisition and monetization solutions for app advertisers and developers through our proprietary rewards platform, which connects with over 40 million monthly active users worldwide. Our platform is designed to support improved user retention, engagement, and return on ad spend (ROAS) for our partners.
We also provide apps and websites with effective tools to monetize via our rewards system, helping to increase key metrics such as average revenue per user (ARPU), lifetime value (LTV), and overall user engagement.
With a presence in more than 10 countries and a client portfolio of over 150 global partners — including Scopely, Huuuge Games, NetEase, Original Games, and My.Games — TyrAds works collaboratively to enable steady, sustainable growth.
Kochava Inc. is a real-time data solutions company offering leading omnichannel measurement, multi-touch attribution, modern MMM, and campaign management for data-driven brands and platforms. We empower advertisers and publishers to measure what matters and achieve privacy-durable growth tailored to your unique KPIs. Kochava’s growth stack gives you control with a single source of truth across your omnichannel media mix and all connected devices.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in the United States, the company has offices globally. For more information visit www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
Aarki helps app marketers acquire and retain high-value users with AI-driven bidding and real-time creative optimization, turning your ad spend into predictable, scalable growth.
Vibe.co is a performance-focused Streaming TV DSP allowing marketers to drive incremental reach, increase UA campaign revenue, and support brand uplift, at scale. With over 500 premium app and channel partnerships and major MMP integrations, Vibe.co affords performance marketers full control of their campaign measurement and performance.
The Games Fund (TGF) is the leading gaming VC fund with offices in New York and Cyprus, investing in innovative early-stage games and game tech companies. TGF was founded by games industry veterans, holds the largest gaming portfolio in Eastern Europe and Cyprus, and is recognized as the #1 early-stage gaming investor in 2024.
Welcome to The Melanya Laz Podcast! 🎙️ Explore the world of gaming with exclusive interviews featuring industry leaders, innovators, and visionaries shaping the future of games. Plus, stay tuned for special promo codes for top gaming conferences!
Home of the Gamesforum events series and leading mobile game analysis. Discover everything you need to know about mobile games marketing and monetization.