In this week’s roundup: Epic Games expands its mobile storefront push with continued free game promotions, Reforged Studios secures $30 million to scale mobile development, and Almedia responds to scrutiny surrounding its Freecash platform.

Epic Games doubles down on mobile storefront strategy

Epic Games is continuing to expand its mobile distribution model, offering another free title through its mobile storefront this week as part of its ongoing promotional cycle. The initiative mirrors its established PC strategy of rotating free games to drive user acquisition.

The move is part of a broader effort to challenge dominant app store ecosystems, particularly as regulatory changes in some markets enable alternative distribution channels. Epic’s continued investment signals that mobile is now a core front in platform competition.

Reforged Studios secures $30 million to expand mobile development

Reforged Studios has secured $30 million in funding to scale its mobile game development operations, according to recent industry reporting. The capital injection is expected to support new title development and team expansion.

The funding reflects investor confidence in mobile gaming as a high-growth segment, particularly for studios pursuing live-service models and cross-platform compatibility. Reforged is expected to prioritise mobile-first experiences while maintaining flexibility for broader platform deployment.

Almedia responds to scrutiny over Freecash platform practices

Almedia has issued a response addressing criticism surrounding its rewards platform Freecash, following recent scrutiny of user acquisition and payout practices.

The company stated that it maintains compliance with platform policies and emphasised transparency in how rewards are earned and distributed. The response comes amid broader industry attention on “get-paid-to” apps, which incentivise users to complete tasks such as downloading and engaging with mobile games.