In this Mobilize & Monetize podcast special, ahead of his appearance at Gamesforum Cyprus, we sit down with Outfit7's Head of Ad Monetisation, Dheeraj Matta, to break down the evolving landscape of mobile game monetization. From balancing short-term ad revenue with long-term growth to navigating privacy regulations and the shift toward first-party data, we explore the strategies shaping the industry. Plus, with Cyprus emerging as a rising gaming hub, we discuss its role in the global market and predict the next major disruption.