Alex Kyle
Global Media Buying Lead, Growth
Riot Games
Alex's experience has been working with innumerable clients, KPIs, technology platforms and ad products for over thirteen years in the digital world. He now leads the in-house media buying team at Riot Games, focusing on user acquisition and revenue growth for their titles.
Alex Kyle is speaking at the following sessions
Tuesday 22 October | 10.30
Player-First Advertising: The Riot Approach to VALORANT's Growth
This presentation explores Valorant user acquisition, balancing player trust, data-driven marketing, and creative engagement while addressing challenges in measurement, ROI, and maintaining Riot’s player-first philosophy.
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