William Hughes photo

William Hughes

Head of Creative Services
Kabam

William Hughes is speaking at the following sessions

Tuesday 22 October | 11.00

Creativity and AI in Mobile Game Marketing

Mobile marketing evolves rapidly, demanding swift adaptation. Integrating AI into your creative pipeline boosts efficiency and output. AI streamlines content creation and minimizes repetitive tasks, freeing up artists for more creative work. It enables real-time trend adaptation and empowers artists with actionable insights, enhancing asset creation and driving improved performance.

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