In today’s roundup: mobile gaming giant Supercell opens applications for its first AI Innovation Lab in San Francisco, offering resources and mentorship to fuel AI-powered game development; AppsFlyer enters advanced talks for a multibillion-dollar acquisition that could reshape the mobile analytics landscape; and Epic Games secures a partial legal victory in Australia against Apple and Google, paving the way for Fortnite’s return to iOS in the region.

Supercell opens AI Innovation Lab applications

Supercell has opened applications for its new AI Innovation Lab in San Francisco, an 11-week program designed to help individuals and small teams develop AI-driven projects in the gaming space. Running from September 22 to December 2, 2025, the lab will host up to 20 participants, offering mentorship from industry experts, office space, accommodation, and other resources. The initiative is aimed at transforming AI enthusiasm into practical output, culminating in an invite-only demo day. Applications close August 24, with teams required to apply individually but under a shared team name.
Source: Supercell AI Lab

AppsFlyer in advanced acquisition talks

Israeli mobile marketing analytics leader AppsFlyer is reportedly in advanced negotiations with a private equity buyer, in a deal that could value the company between $3.5 billion and $4.5 billion. Investment bank Goldman Sachs is said to be managing the sale process. AppsFlyer has grown substantially since 2020, tripling its revenues and maintaining profitability without raising external capital over that period. A sale at this valuation would mark one of the largest exits in the mobile analytics sector in recent years.
Source: Calcalist

Another legal win for Epic in Australia

Epic Games scored a partial legal victory in Australia when the Federal Court ruled that Apple and Google had engaged in anti-competitive conduct by substantially lessening competition in their app distribution models. While the court did not uphold all of Epic’s claims, the decision clears the way for Fortnite and the Epic Games Store to return to iOS devices in Australia, with a launch date yet to be determined. Epic called the decision a win for developers and consumers, while Apple and Google are considering appeals.
Source: AP News