The Premier Event for Driving Growth in the Mobile Games Industry
Bringing together UA experts and monetization strategists, Gamesforum London offers a focused, high-value environment for learning and connection. Whether you're scaling your game, optimizing revenue, or staying ahead of the latest market trends, Gamesforum London will enable you to successfully and sustainably scale your mobile games.
Who's Attending?
What's New for 2025?
Dedicated User Acquisition and Ad Monetization Tracks
Building on our Ad Monetization content from 2024, we're introducing two focused tracks—User Acquisition and Ad Monetization—enabling you with the strategies, tools and tactics needed to drive measurable growth.
Off-the-Record Roundtables & Workshops
As one of our most popular session formats, we're curating closed-door roundtable and workshop sessions to give you a rare opportunity for candid, in-depth discussions with peers and industry experts. These intimate, interactive settings are designed to foster real connections, surface practical solutions, and provide actionable insights you won’t get from traditional panels or presentations.
Expanded Consumer App Audience
We’re broadening your networking and learning opportunities by running Gamesforum London alongside our newly launched Appsforum event. Unlock new growth opportunities beyond the gaming world with access to a wider ecosystem—connecting not just with gaming professionals, but also with top marketers and monetization experts from leading non-gaming apps.
2025 Speakers
I have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
Jami Wardman has been in the Gaming Industry for 13 years. She started in Business Development, which gave her the opportunity to speak with a lot of people in the industry and hear about their frustrations. As COO of Lab Cave, she has strived towards working efficiently and ensuring her teams are supported.
Jonathan Winters is an accomplished marketing professional with over nine years of experience in the mobile games industry. He is currently serving as the Chief Marketing Officer at Snowprint Studios, where he brings his expertise to grow their award-winning tactical RPG Warhammer 40,000: Tacticus. Prior to joining Snowprint Studios, Jonathan worked at Miniclip, where he established and led the Performance Marketing division. Under his leadership, the team was responsible for delivering exceptional results by driving user acquisition, optimizing creatives, engaging influencers to boost the global expansion of key titles such as 8 Ball Pool.
Julie is a User Acquisition specialist and consultant with over 7 years of experience in the Ad Tech industry, focusing on scaling mobile apps and games. Having worked at industry leaders like Apple (Search Ads) and ironSource (now Unity), she has supported top global gaming companies in EMEIA to grow their apps profitably. Today, she consults as a freelancer, leveraging her expertise in data-driven growth strategies and App Store optimisations.
Gamesforum was an incredibly insightful and well-organized event that brought together some of the most passionate and knowledgeable professionals in the mobile games industry. The sessions were rich in actionable insights, the networking opportunities were excellent, and the intimate format made it easy to connect with both speakers and attendees.
This is clearly my top event for (Ad) Monetization & UA people from mid- to big-sized mobile gaming companies in Europe right now!
Gamesforum never disappoints. An event packed with knowledge and networking opportunities to meet wonderful people from the gaming space.
Gamesforum is well-targeted for meeting with and learning from experts in UA and Ad Mon. So many partnerships and business development happens here and I've always left with a swath of mutually beneficial new partnerships and ideas.
Welcoming environment, real conversations, and no fluff. Gamesforum ailed it again—my go-to event for genuine industry dialogue.
Amazing event, top people from the industry. A definitive go-to-event for UA/Admon/(Product) professionals 😊
Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
KashKick is at the forefront of revolutionising user acquisition for mobile gaming companies. Our platform is designed to attract and engage users who are not only interested in your game but are motivated to reach key milestones and make in-app purchases. By leveraging targeted acquisition strategies and data-driven insights, we ensure that every dollar of your ad spend delivers maximum returns. Ranked as the 11th fastest-growing company on the Inc 5000 list in 2024, KashKick has a proven track record of driving meaningful growth for game developers and publishers. Connect with us at Gamesforum to discover how we can help you acquire users who stay, play, and pay.
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
Prodege is one of the largest rewarded platforms in the world with 20 million monthly active users and over $2.2 Billion in rewards given to date. Prodege operates a consumer marketing and insights platform powered by our popular loyalty programs in over 70 markets. Whether you are a mobile game studio, developer, marketer, or agency, Prodege will help you acquire new players, increase revenue, and drive brand loyalty and product adoption. Join 200+ Studios that partner with Prodege to scale their user acquisition profitably and monetize their users with rewarded campaigns, surveys, and premium offers.
Unity is the world’s leading platform for creating and growing interactive, real-time 3D ("RT3D") content and experiences. Our comprehensive set of software and AI solutions supports content creators of all sizes through the entire development lifecycle as they build, run, and grow immersive, real-time 2D and 3D content and experiences for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. For more information, visit Unity.com.
web2wave is the #1 tool for web2app onboarding and paywalls.
We empower mobile app developers and growth teams to maximize user acquisition and conversion through purpose-built web2app funnels. Our comprehensive platform eliminates the complexity of building custom onboarding experiences by providing intuitive quiz builders, optimized paywalls, and seamless subscription management.
With features including AI-powered funnel localization in 40+ languages, no-code setup, full UTM attribution tracking, and deep integrations with leading payment providers, we streamline the entire user journey from first click to app install and subscription.
We serve mobile app companies across diverse app categories and verticals - helping them convert ad traffic into paying subscribers before app install. We provide the tools needed to create high-converting funnels without requiring extensive development resources.
At web2wave, we're dedicated to helping mobile apps grow faster by making a complex web2app growth strategy accessible to teams of all sizes.
Stash is the first direct-to-consumer platform for game developers, providing not only the tools to sell to and engage with players directly but also the hands-on e-commerce expertise needed to scale. Setting us apart, Stash brings the best of other D2C industries to gaming, meaning you get more players using your D2C channel while your players enjoy a remarkable experience.
Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through battle-tested prediction models. Moloco was founded in 2013 by a team of former Google machine learning engineers. Its headquarters in Redwood City, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. LoopMe’s acquisition of Chartboost underscores its commitment to expand its capabilities and reinforces its position as the leading AI-powered brand advertising and performance platform. LoopMe has achieved a fully organic gross revenue CAGR of 40% for the period 2018-2024.
Singular is the #1-rated MMP on G2 and the only platform that unifies your spend, attribution, ROI, and performance into one clear view. With AI-powered tools like Creative IQ and Claude integrations, marketers go from insight to impact in minutes—no engineering required. Trusted by top brands like Nike, WB Games, Rovio, DraftKings, Airbnb, and LinkedIn, Singular helps you move fast, eliminate waste, and grow smarter.
Pangle is the ad network of TikTok for Business, enabling app developers and publishers of all categories to grow user base and maximize revenue through in-app ads. Pangle's diverse network of global apps also makes it easy for advertisers to reach engaged audiences in global emerging markets via automated, high-performing campaigns that drive real business results.
Neon is the frictionless DTC platform for games that delivers higher revenue and margins without piling on extra work. Launch a branded webshop or embedded checkout in weeks and sell directly in every top-50 market, covering 99% of global mobile game spend. Players get personalized offers and lightning-fast checkouts that convert.
Robust merchandising tools manage daily streaks, limited-time bundles, first-purchase promos, and much more. Our dedicated success managers and 24/7 player support agents handle the heavy lifting, while Neon's global Merchant of Record stack delivers tax, fraud protection, and compliance peace of mind everywhere you sell.
YouAppi is a leading mobile marketing platform empowering brands and app marketers to drive growth and re-engagement at scale. With a data-driven approach, YouAppi leverages advanced machine learning and real-time analytics to deliver personalized retargeting solutions across the entire customer lifecycle. Expanding beyond mobile, YouAppi also offers innovative Connected TV (CTV) advertising solutions, enabling brands to reach audiences on the big screen with impactful, data-driven campaigns. Recognized globally for its innovation and performance, YouAppi partners with top apps, publishers, and advertisers to optimize campaign performance and maximize ROI. From dynamic app retargeting to innovative in-app and CTV advertising, YouAppi offers a full-stack solution designed to meet the evolving needs of modern marketers.
PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetisation by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilisation of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
MobileFuse is a premium advertising platform powered by a robust direct sales team, delivering top‑tier brand and agency demand across the largest publishers in the world through seamless omni‑screen executions
Mintegral is the leading programmatic advertising platform dedicated to helping mobile apps grow globally.
With access to premium traffic, industry-leading machine learning, and interactive creatives, Mintegral's AppGrowth, Retargeting, and Monetization solutions enable marketers to scale audiences and revenue with ease.
Vibe.co is a performance-focused Streaming TV DSP allowing marketers to drive incremental reach, increase UA campaign revenue, and support brand uplift, at scale. With over 500 premium app and channel partnerships and major MMP integrations, Vibe.co affords performance marketers full control of their campaign measurement and performance.
AppHarbr’s mission is to ensure high-quality in-app ads and secure the mobile user experience. AppHarbr's SDK is designed to prevent disruptive and offensive ads from reach in-app users without disrupting monetization.
Real-time ad quality protection gives apps the power to effectively block unwanted, malicious, offensive, and inappropriate ads. AppHarbr empowers app developers and game studios to enhance their ad revenue without compromising on ad quality- protecting their brand reputation and boosting user loyalty.
AppSamurai is a One-Stop-Shop user acquisition & monetization platform for mobile apps & games. With it's Rewarded Playtime model, gaming studios maximize IAPs & deep funnel engagements for positive ROAS!
Bigabid’s mission is to grow mobile brands with data-empowered AI technologies that predict, target, and retain the highest value users and drive impactful advertising campaigns supported by our data scientists and engineers.
RevX is a mobile programmatic DSP that offers international performance campaigns for targeted app audience engagement. Leveraging machine learning, it optimizes campaigns in real-time across mobile, CTV and social channels, enhancing ad performance to provide app growth.
Data Theorem is a leading provider of application security solutions, helping organizations protect mobile apps, APIs, and cloud services. Trusted by global brands, Data Theorem delivers automated vulnerability detection and protection to safeguard revenue, ensure compliance, and provide secure, high-quality user experiences across modern application.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.