The Premier Event for Driving Growth in the Mobile Games Industry
Bringing together UA experts and monetization strategists, Gamesforum London offers a focused, high-value environment for learning and connection. Whether you're scaling your game, optimizing revenue, or staying ahead of the latest market trends, Gamesforum London will enable you to successfully and sustainably scale your mobile games.
2025 Key Takeaways
Creative Chaos Needs Structure
AI has made producing ads faster and cheaper, but without disciplined testing and funnel validation, it’s just noise. The winners are those who test at scale, eliminate weak creatives quickly, and only scale validated assets.
Loyalty Powers Monetization
Webstores paired with milestone rewards and retention mechanics can transform revenue — lifting sales dramatically and turning loyalty from a nice-to-have into a true growth engine.
Luxury Collabs Outperform
Branded collaborations with fashion and lifestyle names don’t just engage players, they outperform traditional ads — driving higher CTRs, stronger CVRs, and premium eCPMs.
Be the first to receive updates about Gamesforum London 2026 — the must-attend event for UA, ad monetization, and product leaders in mobile gaming.
Who Attended?
2025 Speakers
I have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
Jami Wardman has been in the Gaming Industry for 13 years. She started in Business Development, which gave her the opportunity to speak with a lot of people in the industry and hear about their frustrations. As COO of Lab Cave, she has strived towards working efficiently and ensuring her teams are supported.
Zeynep is the Senior Marketing Creative Director at Zynga, leading high-performing creative teams across EMEA. With over 20 years of experience, she crafts compelling narratives and strategies driving business growth. Her deep understanding of consumer behaviour, combined with a passion for data-driven insights and team empowerment, fuel her enthusiasm for the industry.
Linkedin: https://www.linkedin.com/in/zeyneptasoz/
Jonathan Winters is an accomplished marketing professional with over nine years of experience in the mobile games industry. He is currently serving as the Chief Marketing Officer at Snowprint Studios, where he brings his expertise to grow their award-winning tactical RPG Warhammer 40,000: Tacticus. Prior to joining Snowprint Studios, Jonathan worked at Miniclip, where he established and led the Performance Marketing division. Under his leadership, the team was responsible for delivering exceptional results by driving user acquisition, optimizing creatives, engaging influencers to boost the global expansion of key titles such as 8 Ball Pool.
Julie is a User Acquisition specialist and consultant with over 7 years of experience in the Ad Tech industry, focusing on scaling mobile apps and games. Having worked at industry leaders like Apple (Search Ads) and ironSource (now Unity), she has supported top global gaming companies in EMEIA to grow their apps profitably. Today, she consults as a freelancer, leveraging her expertise in data-driven growth strategies and App Store optimisations.
| One of the best industry events and conferences you can attend in the mobile space. Amazing partizipants and super insightful content throughout! |
| I loved the cozy atmosphere of the Gamesforum events and this one delivered exactly what I expected from it. Met old friends, made some new ones and brought home a lot of inspiration and new ideas! |
| Great people, great conversations, and genuinely valuable takeaways from the sessions. Games Forum London delivered again. |
| This was my first Gamesforum in London. The venue and the hosts were amazing, setting the atmosphere for good energy. High quality UA content was the most valuable thing for me this time. Thank you for having me! |
| Gamesforum London was an extremely positive experience having had the opportunity to learn from industry experts and diving into the current hot topics of our industry. |
Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
KashKick is a global leader in performance-based user acquisition for mobile gaming, combining data-driven optimisation, behavioural analytics, and precise targeting to bring in high-value players who stick around.
Building on rapid growth in the U.S., and now accelerating internationally across the UK, Canada, and Australia, Kashkick continues to expand its footprint to global gaming advertisers. The company partners with top developers and publishers worldwide to drive sustained engagement, measurable growth, and in-app revenue.
Recently recognised as the 22nd fastest-growing company in the U.S. on the 2025 Inc. 5000 list, KashKick continues to redefine how gaming brands can acquire users who stay, play and pay.
Powered by KashKick’s technology, its parent company Besitos extends this innovation by giving businesses new ways to engage, reward and monetise their audiences through mobile gaming. With seamless API or iFrame integration, Besitos enables secure, AI-personalised gaming experiences that enhance user engagement, retention and revenue potential.
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together and continually make new resources available to creators.
Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and have helped over 1500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
Prodege is one of the largest rewarded platforms in the world with 20 million monthly active users and over $2.2 Billion in rewards given to date. Prodege operates a consumer marketing and insights platform powered by our popular loyalty programs in over 70 markets. Whether you are a mobile game studio, developer, marketer, or agency, Prodege will help you acquire new players, increase revenue, and drive brand loyalty and product adoption. Join 200+ Studios that partner with Prodege to scale their user acquisition profitably and monetize their users with rewarded campaigns, surveys, and premium offers.
At SpinX.io, we build inventory that performs with purpose designed for brands who value transparency, quality, and results that last. Rooted in four core pillars - Transparency, Quality, Scale, and Control - our ecosystem empowers advertisers to grow with clarity and confidence.
Transparency means full visibility into every impression, click, and conversion. You always know where your traffic originates - no guesswork.
Quality defines our foundation. Our owned and operated gaming inventory connects brands to real, engaged users in premium, brand-safe environments; ensuring campaigns perform beyond vanity metrics.
Scale is our strength. As one of the top ad exchanges in the industry, SpinX operates on a fully in-house bidder and proprietary technology stack, purpose-built for speed, precision, and optimization. This gives brands access to global reach, direct publisher integrations, and exclusive in-game supply designed to drive measurable ROI.
And with Control, you decide how your campaigns run - manage bids, audiences, and delivery with real-time insights and dedicated account support.
At SpinX.io, we deliver clarity, consistency, and performance that lasts.
Unity offers a suite of tools to create, market, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality (XR). For more information, visit Unity.com.
web2wave is the #1 tool for web2app onboarding and paywalls.
We empower mobile app developers and growth teams to maximize user acquisition and conversion through purpose-built web2app funnels. Our comprehensive platform eliminates the complexity of building custom onboarding experiences by providing intuitive quiz builders, optimized paywalls, and seamless subscription management.
With features including AI-powered funnel localization in 40+ languages, no-code setup, full UTM attribution tracking, and deep integrations with leading payment providers, we streamline the entire user journey from first click to app install and subscription.
We serve mobile app companies across diverse app categories and verticals - helping them convert ad traffic into paying subscribers before app install. We provide the tools needed to create high-converting funnels without requiring extensive development resources.
At web2wave, we're dedicated to helping mobile apps grow faster by making a complex web2app growth strategy accessible to teams of all sizes.
Stash is the leading platform for growing direct-to-consumer revenue in games. Our low-friction, highly rewarding webshops increase D2C adoption by creating loyalty, engagement, and community among players. Setting Stash apart is our real-time offer syncing, deeply integrated loyalty and rewards programs, and custom-built UI that mirrors the in-game experience. Founded by Twitch co-founder Justin Kan, former Zynga executive Robin Chan, and ex-Googler Dan Borstelmann, building best-in-class gaming products is in our DNA.
We help marketers measure marketing ROI by product, channel, campaign, target audience, etc. so they can reallocate and improve it by 20-40%. We sell Marketing Mix Modelling (MMM) at a super affordable $30k and deliver findings in just 1-3 months. Our MMM can provide guidance for your brand marketing and overall investment while your performance marketing continues to optimize content and user journeys at the conversion end of the funnel. Off the back of this analysis, we also help you make considerable improvements to sales and inventory forecasting accuracy.
Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through battle-tested prediction models. Moloco was founded in 2013 by a team of former Google machine learning engineers. Its headquarters in Redwood City, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. LoopMe’s acquisition of Chartboost underscores its commitment to expand its capabilities and reinforces its position as the leading AI-powered brand advertising and performance platform. LoopMe has achieved a fully organic gross revenue CAGR of 40% for the period 2018-2024.
Singular is the #1-rated MMP on G2 and the only platform that unifies your spend, attribution, ROI, and performance into one clear view. With AI-powered tools like Creative IQ and Claude integrations, marketers go from insight to impact in minutes—no engineering required. Trusted by top brands like Nike, WB Games, Rovio, DraftKings, Airbnb, and LinkedIn, Singular helps you move fast, eliminate waste, and grow smarter.
Pangle is the ad network of TikTok for Business, enabling app developers and publishers of all categories to grow user base and maximize revenue through in-app ads. Pangle's diverse network of global apps also makes it easy for advertisers to reach engaged audiences in global emerging markets via automated, high-performing campaigns that drive real business results.
Neon helps game publishers take control of their commerce. Our DTC platform handles everything from webshops and checkout to global payments, tax, and compliance, with full transparency and flat-rate pricing. No black boxes, no restrictions, no surprises. Built by payments, fintech, and gaming veterans, we work hands-on with publishers to optimize revenue and simplify operations. If you're serious about DTC, we're serious about helping you win.
YouAppi is a leading mobile marketing platform empowering brands and app marketers to drive growth and re-engagement at scale. With a data-driven approach, YouAppi leverages advanced machine learning and real-time analytics to deliver personalized retargeting solutions across the entire customer lifecycle. Expanding beyond mobile, YouAppi also offers innovative Connected TV (CTV) advertising solutions, enabling brands to reach audiences on the big screen with impactful, data-driven campaigns. Recognized globally for its innovation and performance, YouAppi partners with top apps, publishers, and advertisers to optimize campaign performance and maximize ROI. From dynamic app retargeting to innovative in-app and CTV advertising, YouAppi offers a full-stack solution designed to meet the evolving needs of modern marketers.
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
Data and technology excellence are a central key to successful marketing communication.
As a performance agency, we intelligently combine data, systems and AI and accompany our clients holistically.
With our leading technologies and thanks to our close partnerships with DSPs, publishers and solution partners, we advise our clients on the selection of innovative targeting and interactive advertising media in an interlocked media mix.
Our work always focuses on maximum customer satisfaction, which we guarantee through optimized purchasing, intelligent fraud detection and reliable service.
PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetisation by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilisation of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
MobileFuse is a premium advertising platform powered by a robust direct sales team, delivering top‑tier brand and agency demand across the largest publishers in the world through seamless omni‑screen executions
Mintegral is the leading advertising platform dedicated to growing companies globally. With premium traffic, industry-leading machine learning, and interactive creatives, Mintegral's AppGrowth, Retargeting, and Monetization solutions deliver growth and scale. Discover more at www.mintegral.com.
Vibe.co is a performance-focused Streaming TV DSP allowing marketers to drive incremental reach, increase UA campaign revenue, and support brand uplift, at scale. With over 500 premium app and channel partnerships and major MMP integrations, Vibe.co affords performance marketers full control of their campaign measurement and performance.
Digital Turbine is unifying the full mobile ecosystem.
In a landscape divided by closed platforms and fragmented open environments, we bring together advertisers and agencies, app owners, and device partners through on-device integrations, direct app partnerships, and intelligence powered by the Ignite Graph and DT iQ - turning rich data into actionable intelligence and optimized performance. DT's platform delivers the scale, quality, and performance of a walled garden - without the walls.
Advertisers gain transparency and results, app owners acquire new users and monetize more efficiently, and device partners enhance user experiences while bringing brands into the consumer conversation.
DT's tech is on +1B phones, and embedded in over 80,000 apps, connecting brands to 1B unique users per month.
Together, we’re shaping a smarter, more open, and more connected mobile future.
AppHarbr’s mission is to ensure high-quality in-app ads and secure the mobile user experience. AppHarbr's SDK is designed to prevent disruptive and offensive ads from reach in-app users without disrupting monetization.
Real-time ad quality protection gives apps the power to effectively block unwanted, malicious, offensive, and inappropriate ads. AppHarbr empowers app developers and game studios to enhance their ad revenue without compromising on ad quality- protecting their brand reputation and boosting user loyalty.
AppSamurai is a One-Stop-Shop user acquisition & monetization platform for mobile apps & games. With it's Rewarded Playtime model, gaming studios maximize IAPs & deep funnel engagements for positive ROAS!
Bigabid’s mission is to grow mobile brands with data-empowered AI technologies that predict, target, and retain the highest value users and drive impactful advertising campaigns supported by our data scientists and engineers.
RevX is a mobile programmatic DSP that offers international performance campaigns for targeted app audience engagement. Leveraging machine learning, it optimizes campaigns in real-time across mobile, CTV and social channels, enhancing ad performance to provide app growth.
Data Theorem is a leading provider of application security solutions, helping organizations protect mobile apps, APIs, and cloud services. Trusted by global brands, Data Theorem delivers automated vulnerability detection and protection to safeguard revenue, ensure compliance, and provide secure, high-quality user experiences across modern application.
Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust’s measurement and analytics solutions provide visibility, insights and essential tools that drive better results.
Home of the Gamesforum events series and leading mobile game analysis. Discover everything you need to know about mobile games marketing and monetization.