Agenda
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Select a Theme
- Day One: User Acquisition
- Day Two: Ad Monetization
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08.00 - Registration Opens
Josh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum08.55
Welcome to Gamesforum London 2025
Grab a coffee and settle in as we kick start Gamesforum London 2025!
Mariam Ahmad, Head of Content, GamesforumMariam AhmadHead of ContentGamesforumMariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft.
John Wright, CEO, TurborillaJohn WrightCEOTurborillaI have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
Ada Mockute Jaime, CMO, NordcurrentAda Mockute JaimeCMONordcurrent
Gonçalo Alemão Martins, VP of Marketing, BoombitGonçalo Alemão MartinsVP of MarketingBoombit
Michal Prokop Grno, CMO, Pixel FederationMichal Prokop GrnoCMOPixel Federation09.00
Gamesforum Unfiltered: London Edition
Off the record, unrecorded, uncensored, join us as we kick off Gamesforum London with our Unfiltered panel.
The mobile game ecosystem remains turbulent, a series of rising costs, depreciating revenue and an increasingly competitive market leave growth managers innovating for incremental uplift.
Join our industry leaders as they dissect the state of the mobile games industry, providing their hot takes, annoyances and advice on how to locate pockets of growth.
Sponsored by
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
10.00
Keynote Presentation by Xsolla
Check back for more information…
Filip Angelovski, UA Team Lead, CrazyLabsFilip AngelovskiUA Team LeadCrazyLabs10.30
UA Case Study with CrazyLabs
More information coming soon...
11.00 - Morning Networking Break
Eva Juretić, Founder, ClickBite ConsultingEva JuretićFounderClickBite Consulting11.30
Creative Testing Frameworks for AI Generated Assets: Testing on Mass
AI levelled the playing field for creative capacity, affording smaller studios the opportunity to efficiently generate high quality assets. However, this opportunity comes with a volume challenge.
Join as we explore testing frameworks to help you swiftly test high volumes of assets and truly unlock the power of IA in creative processes.
Johannes Lang, Creative Marketing Consultant, TacticTenJohannes LangCreative Marketing ConsultantTacticTen
Zeynep Tasoz Cataner , Senior Marketing Creative Director, ZyngaZeynep Tasoz CatanerSenior Marketing Creative DirectorZyngaZeynep is the Senior Marketing Creative Director at Zynga, leading high-performing creative teams across EMEA. With over 20 years of experience, she crafts compelling narratives and strategies driving business growth. Her deep understanding of consumer behaviour, combined with a passion for data-driven insights and team empowerment, fuel her enthusiasm for the industry.
Linkedin: https://www.linkedin.com/in/zeyneptasoz/
Bahadir Sirkecioğlu, Senior Performance Marketing Manager, Tactile GamesBahadir SirkecioğluSenior Performance Marketing ManagerTactile GamesI am a User Acquisition and Performance Marketing expert with 8+ years in mobile gaming. Currently driving growth for Tactile Games, I leverage data insights, innovative testing, and high-impact creatives in UA ads to achieve measurable success and engage global audiences.
Glib Platonov, CEO, Outloud GamesGlib PlatonovCEOOutloud GamesGlib has more than 12 years of experience in the gaming industry both on Mobile and PC/Console markets. Currently leading Outloud Games as CEO, data-driven developer and publisher of Idle/Tycoon games for mobile with 10M+ installs, and Co-founder of Doghowl Games, PC/console developer of AA games.
12.00
Needle in a Haystack: Ideation, Testing, Playables & Creative Success for 2026
Moving beyond the benefits of AI, establishing an effective creative framework is pivotal of UA campaign and game success in 2025.
From working with product on ideation to efficient testing frameworks, finetuning playable production to learning from internal and competitor winning assets join our panel as they share their best practices in designing creative processes to ensure success in 2026.
13.00 - Networking LunchEva Juretić, Founder, ClickBite ConsultingEva JuretićFounderClickBite Consulting
Jami Wardman, COO, Lab CaveJami WardmanCOOLab CaveJami Wardman has been in the Gaming Industry for 13 years. She started in Business Development, which gave her the opportunity to speak with a lot of people in the industry and hear about their frustrations. As COO of Lab Cave, she has strived towards working efficiently and ensuring her teams are supported.
André Miraldo, Marketing Lead, Infinity GamesAndré MiraldoMarketing LeadInfinity Games
Gamze Çakilci, UA Manager, Product MadnessGamze ÇakilciUA ManagerProduct Madness14.00
Shifting KPIs: UA for Retention
Shifting KPIs: UA for Retention
UA is not getting easier, costs are rising, the market is more saturated, and ROI is changing. Publishers must now look beyond DAU and focus increasingly on retention and player LTV in the interest of sustainable growth.
Sharing expertise from both the marketing and product sides join our panel as they explore best practices in pursuing long-term retention through UA, the renewed importance of LTV and advice on working with game teams to maximise player potential.
Craig England, VP of Sales, ProdegeCraig EnglandVP of SalesProdege
Igor Karev, CEO, Founder, Tatem GamesIgor KarevCEO, FounderTatem Games
Tanner Hanson, CEO, RevUTanner HansonCEORevUTanner Hanson is the CEO of RevU, where he is responsible for the business’ growth, product, and account management. He joined RevU in 2022 to transform the business into a multi-platform solution for publishers and advertisers.
Prior to RevU, Tanner led US account management across advertisers and publishers at ironSource (now part of Unity Technologies), overseeing both ad network and offerwall clients. He started his mobile career after a post-college stint in retail on the agency side, running app campaigns for clients including Square, Eventbrite, and Meta. Tanner is Bay Area born and raised, currently based in San Francisco.14.45
Rewarded UA that Retains: Choosing Channels & Optimising the Journey
Explore how leading growth teams are leveraging rewarded user acquisition to drive high-quality installs, reworking campaign structure optimised for retention and fighting through the noice to test and identify the right fit for their games. Combining experience from the advertisers and networks, expect to hear best practices in defining your rewarded UA campaigns.
15.30 - Afternoon Netowrking Break
Alexander Ruban, Head of Growth Strategy, Product MadnessAlexander RubanHead of Growth StrategyProduct Madness
Michal Bubernik, Head of Marketing, Pixel FederationMichal BubernikHead of MarketingPixel FederationBest known as the Tuna of the gaming industry, Michal is Head of Marketing in Pixel Federation, ambassador of fair and honest communication. More than 7 years in the Gaming Industry, more than 20 years doing marketing. Main responsibility and mission is leading the team with care.
16.00
Fireside Chat: Marketing Strategy & Team Leadership for 2026
With the pursuit of retention and a turbulent UA landscape fostering innovation within marketing teams is essential. Creating structures in which new networks, concepts and tools can be tested efficiently. Sharing their expertise running growth and marketing operations, join our panellists as they share their insights from publishers big and small on fostering excellence in UA teams.
Julie Tonna, UA Specialist & iOS Expert, NeoAdsJulie TonnaUA Specialist & iOS ExpertNeoAdsJulie is a User Acquisition specialist and consultant with over 7 years of experience in the Ad Tech industry, focusing on scaling mobile apps and games. Having worked at industry leaders like Apple (Search Ads) and ironSource (now Unity), she has supported top global gaming companies in EMEIA to grow their apps profitably. Today, she consults as a freelancer, leveraging her expertise in data-driven growth strategies and App Store optimisations.
16.30
Apple Game Store, iOS 26 & Algorithm Changes
An early look at the latest iOS 26 updates and the launch of Apple’s new Game Store, the implications for ASO, featuring and discoverability for mobile games marketers and opportunities to drive further organic growth.
Matej Jurcak, Growth Partnerships, Pixel FederationMatej JurcakGrowth PartnershipsPixel FederationMatej Jurcak is a seasoned mobile games professional responsible for handling growth partnerships at TrainStation 2 and Diggy's Adventure publisher Pixel Federation. Matej's expertise focuses on business development, UA, ASO and organic growth strategies.
16.55
ASO Hero - Profesh World tour!
A look at the aftermath of the changes in ASO announced in 2025, ASO hero style, use cases included.
Daksha Sharma, Platform & Publishing Partnerships, KRAFTONDaksha SharmaPlatform & Publishing PartnershipsKRAFTON
Matteo Posanzini, Senior Product Marketing Manager, Stillfront GroupMatteo PosanziniSenior Product Marketing ManagerStillfront Group17.20
Roots of Sustainable Growth: Organic by Design
Despite a number of incredible successful launches in recent years, evergreen titles still top the charts and reap the rewards of organic traffic. So, how can marketing teams find organic growth in 2026?
Exploring harnessing ASO and organics to boost growth potential, the importance of narrative and working with games teams and a user journey centric approach to marketing our panel will share their advice on developing successful organic growth strategies for 2026.
18.00 - Networking Drinks -
08.00 - Networking Coffee MorningJosh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum
08.55
Welcome Back to Gamesforum London!
Teodora Petkova, Senior Product Manager, MidokiTeodora PetkovaSenior Product ManagerMidokiTeodora is a Product Manager for the award-winning mobile game Knighthood from Midoki, a Sumo Group studio. With a degree in Game Development and experience in QA, she has been living and breathing Product and Live Ops previously at Supersolid and DECA Games.
Jonathan WInters, CMO, Snowprint StudiosJonathan WIntersCMOSnowprint StudiosJonathan Winters is an accomplished marketing professional with over nine years of experience in the mobile games industry. He is currently serving as the Chief Marketing Officer at Snowprint Studios, where he brings his expertise to grow their award-winning tactical RPG Warhammer 40,000: Tacticus. Prior to joining Snowprint Studios, Jonathan worked at Miniclip, where he established and led the Performance Marketing division. Under his leadership, the team was responsible for delivering exceptional results by driving user acquisition, optimizing creatives, engaging influencers to boost the global expansion of key titles such as 8 Ball Pool.
Chloe Cave, Head of Growth, Neon PayChloe CaveHead of GrowthNeon PayChloe is a 17‑year mobile ad‑tech sales and revenue leader who has driven growth at Opera Mediaworks, InMobi, Criteo, LoopMe, Fiksu, and Adverty. Now Head of Growth at Neon, she owns pipeline and P&L for a roster of top‑grossing game studios, pairing UA‑monetization know‑how with data‑driven payment strategies that lift ARPU and margin. Her team delivers double‑digit YoY expansion while advising executives at studios of all sizes on global payment and webshop tactics. A builder of high‑performance teams and C‑level partnerships, Chloe turns market signals into GTM campaigns and product feedback loops, making her a strategic ally for studios chasing scale and margin.
09.00
Leveraging Webstores to Drive Retention & Revenue KPIs
Rounding off Gamesforum London our webstore panel will dive deep on the importance of leveraging third party stores to bolster game revenue, as well as improve retention and the player experience with personalised models. Sharing their experience integrating webstores, our panellists will explore how to best communicate out of game experiences with players and how personalisation and value exchanges can improve both player experiences and your revenue streams.
10.0010.00
To be Announced Soon...
Check back for more information…
Sponsored by
Stash is the first direct-to-consumer platform for game developers, providing not only the tools to sell to and engage with players directly but also the hands-on e-commerce expertise needed to scale. Setting us apart, Stash brings the best of other D2C industries to gaming, meaning you get more players using your D2C channel while your players enjoy a remarkable experience.
10.30
Casestudy: Driving Retention & Revenue with Personalised Webstore Experiences
More information coming soon...
11.00 - Morning Networking Break
Orly Tsesis, Senior Director of Ad Monetization, Activision Blizzard KingOrly TsesisSenior Director of Ad MonetizationActivision Blizzard King11.30
Divide & Conquer: Informing Ad Mon Strategy with Data & Segmentation
It is no longer enough to show ads and expect the revenue to flow in. Ad monetization has changed; it is now a fine art that requires a deeply analytical and product centric approach to achieve true revenue potential.
This panel look at the art of ad monetization for 2026. Focusing on the importance of audience segmentation and an understanding of user behaviour to inform ad monetization strategy.
Damjan Kačar, Ad Monetization Specialist, GameBiz ConsultingDamjan KačarAd Monetization SpecialistGameBiz Consulting12.30
GameBiz Presentation on Ad Mon
More to be announced soon...
13.30 - Networking LunchMariam Ahmad, Head of Content, GamesforumMariam AhmadHead of ContentGamesforumMariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft.
Jessica Tye, Regulatory Projects Manager, Advertising Standards AuthorityJessica TyeRegulatory Projects ManagerAdvertising Standards AuthorityA leader who innovates and gets things done, loves new challenges and variety. As Investigations Manager I played a key role in shifting the department from a primarily reactive approach to undertaking project casework, delivering rulings on strategically important issues and increasing our impact. In my current role as Regulatory Projects Manager I am continuing that innovation, leading on developing the ASA’s approach to project and proactive work, from horizon scanning and intelligence assessment to project management. I have run the ASA’s Scam Ad Alert system for five years, launching a world first partnership with major social media and ad platforms to share intelligence about scam ads online.
Inês Rendas, Brand Avertising & Ad Ops Manager, MiniclipInês RendasBrand Avertising & Ad Ops ManagerMiniclip14.00
Ad Quality: Ad Ops, Regulations & Technology
Moving beyond whether ad quality is good or bad, join us for a conversation on the state of mobile gaming advertising standards and the perceptions of how mobile gaming operates to other verticals of entertainment.
Covering the ad ops, regulatory and technology being explored to ensure control of the quality of ad inventory being shown in your games.
Alexis Rosa, Monetization Manager, 52 EntertainmentAlexis RosaMonetization Manager52 Entertainment
Sylvain Etard, Associate Director of Growth, Tilting PointSylvain EtardAssociate Director of GrowthTilting PointDigital Marketer specialized in the mobile gaming industry, with experience in Hyper Casual, Casual and Mid Core games.
Maria Andriyenko, BD Director - Europe, PangleMaria AndriyenkoBD Director - EuropePangle15.15
The Gamesforum Ad Monetization Panel
The Gamesforum Ad Monetization Panel
The return of the Gamesforum Ad Monetization Panel to London will see panellists break down the day-to-day of ad monetization managers. Covering the mediation landscape, the ongoing impacts of the end of waterfalls and logic placements for 2026 expect actionable insights on achieving incremental growth with you ad revenue.
16.00 - Afternoon Networking Break16.3016.30
To be Announced Soon...
Check back for more information…
Baptiste Durif, Head of Ad Monetization, VoodooBaptiste DurifHead of Ad MonetizationVoodoo
Jón Fjörnir Thoroddsen, CEO, Kalahari StudiosJón Fjörnir ThoroddsenCEOKalahari StudiosJón F. Thoroddsen is CEO of Kalahari Studio, a boutique game development company. With a strong background in finance and startups, he combines business expertise with a creative approach to building games and teams—always with a focus on innovation. He has led multiple ventures across tech and entertainment.
17.00
Revenue Diversification & Hybrid Monetisation
The second half of our ad monetization track will look more to the changing nature of mobile game monetisation. First with our hybrid and revenue diversification panel exploring how leading publishers and new studios are mixing up their monetisation models to identify and pursue untapped pockets of revenue potential.
18.00 - Networking Drinks
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.