Katerina Maliaran
Since 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.
Katerina Maliaran is speaking at the following sessions
Tuesday 10 June | 14.30
Best Practices in Ad Mon for Casual Titles
A casual title be it puzzle; idle or social casino can hinge on a strong ad monetization strategy but unlocking the full potential of ad revenue remains a challenge.
The key is in knowing your players.
Join our panel as they share their experience optimising placements and formats, segmentation and adapting to the new bidding landscape.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.