From pandemic peaks to billion-dollar celebrity endorsements, the casual mobile gaming landscape has transformed dramatically. Gamesforum's latest comprehensive report reveals how the genre evolved from simple, low-friction gameplay to a high-stakes arena defined by hybrid monetization models and star-powered campaigns.

Here's what you'll discover:

• A year-by-year breakdown of global download and revenue trends from 2020 to 2025.
• An in-depth look at popular casual game subgenres: Merge, Puzzle, and Idle, including their mechanics and monetization strategies.
• High-profile case studies of celebrity marketing campaigns featuring LeBron James, Shakira, Jason Momoa, Chris Pratt, and WWE superstars.
• Proven strategies for maximizing player retention and revenue through innovative hybrid models.
• Rankings and performance data on the top casual games of 2025, both by downloads and in-app purchases.
• Expert insights into the future of casual gaming's rapid growth and sustainability.

Discover the data, strategies, and stories that are defining the industry's biggest success stories.