Gamesforum London 2025 made one thing clear: growth isn’t bought, it’s built. Studios are rethinking how they diversify UA, reclaim margins, and make ads feel more like loyalty than interruption. From channel chaos to semantic search, the rules of growth are being rewritten in real time - we've got you covered with all the key takeaways from the event.

Creative testing is no longer about A/Bs — CrazyLabs’ Filip Angelovski showed why survival means diversifying spend and iterating assets faster than fatigue sets in. Everybody Eats’ Spencer Wilcox proved clicks are noise, not growth, arguing MMM-based ROI is the only metric that maps to sales lift.

Filip’s “channel chaos” framework lays out how to diversify UA without losing efficiency. Download the report for the full breakdown here.

Webshops are now the new front line. Xsolla’s Ilayda Bayari showed how Buy Buttons can double conversions and loyalty mechanics can lift ARPPU by 35%. Julie Tonna explained how Apple’s iOS26 shift to semantic search has rewritten ASO — keyword stuffing is dead, intent is everything.

Ilayda’s session shows the economics behind reclaiming margins through D2C. Download the report for the full breakdown here.

On monetization, Snowprint’s Jonathan Winters demonstrated how loyalty mechanics turned Tacticus’ webstore into part of the core loop, delivering a 400% uplift in seven days. DREST’s Miloš Radovanović and Alex Holder showed how luxury collabs can turn ads into brand experiences players actually covet. And Damjan Kačar cut through the AI hype — automation won’t reinvent ad mon, but it will supercharge the operators who wield it well.

Jonathan's keynote shows exactly how studios can aim for a 400% uplift with one simple change.

The full report has all the details — case studies, frameworks, and strategies from the experts rewriting the rules of UA and monetization.