Belgrade & BALI - 27/05/2026 - TyrAds, a global leader in mobile growth and monetisation solutions, is proud to announce an exclusive partnership with Nordeus, the award-winning developer behind the world’s most successful mobile football manager game, Top Eleven.

Designed to drive long-term player retention and high-quality engagement, under this new agreement, TyrAds will integrate its proprietary SDK into Top Eleven, providing millions of managers worldwide with a more seamless and rewarding gaming experience.

The Bottom Line:

• Exclusive Integration: TyrAds becomes the primary partner for rewarded SDK engagement within the Top Eleven ecosystem
• Optimised performance: the lightweight TyrAdsSDK ensures peak game performance while maximising global fill rates
• Enhanced Retention: targeted rewarded offers are designed to keep managers invested in their club’s journey toward league glory 

“We are thrilled to partner with Nordeus, a company that shares our passion for quality and innovation,” said TyrAds Founder Zino Rost Van Tonningen. 

Elevating the Manager Experience

The “player first” approach to monetisation is a view both TyrAds and Nordeus align on. Building a partnership that prioritised a natural extension of the gameplay loop rather than an interruption is a priority.

When it comes to “player-first” monetisation Tonningen added, “Integrating our SDK into a title as iconic as Top Eleven allows us to demonstrate the power of our engagement-led model. We aren’t just delivering ads; we are delivering value to the players and sustainable growth to the developer.”

Nordeus has set the standard for sports simulations on mobile. By leveraging the TyrAds SDK Top Eleven players will be offered a non-intrusive opportunity to earn in-game rewards by engaging with curated content. Harmonising the “player-first” approach towards the mobile experience. 

About TyrAds

TyrAds is a premier mobile advertising platform specialising in high-ROAS user acquisition and sophisticated monetisation for app developers. By focusing on deep-funnel engagement and transparent data, TyrAds helps developers turn players into lifelong fans.

About Nordeus

Nordeus is a mobile gaming company based in Belgrade, Serbia, best known for Top Eleven Be a Football Manager, the world’s most successful mobile sports game. With a focus on community and competition, Nordeus continues to lead the way in social gaming innovation.