Mari Yalong
As a behavioral economics enthusiast and lifelong gamer, Mari found her calling in life in Product Management and Live Ops. She’s currently the product owner for the award winning mobile game, Disney Heroes: Battle Mode which will celebrate its 7th anniversary this May.
Mari is also working on advocacy for diversity, equity, and inclusion in the games space, partnering with nonprofit organizations such as the*gamehers, Inspiring Girls, and more.
Mari Yalong is speaking at the following sessions
Wednesday 22 October | 15.30
Personalized LiveOps: Designing Experiences That Keep Players Coming Back
As player expectations rise and competition intensifies, personalization in LiveOps has become essential for long-term engagement and retention. This session explores how to build scalable LiveOps frameworks tailored to individual player behaviours, preferences, and lifecycle stages.
Learn how to align internal structures and resources for personalized content delivery, and how to leverage IP and entertainment calendars, like major show releases or cultural events to create timely, relevant LiveOps campaigns. Packed with real-world use cases, this session will provide actionable insights to help your team drive deeper connections, stronger retention, and more consistent revenue through smarter personalization.
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