
Winnie Wen
VP of User Acquisition
Jam City
Winnie Wen is speaking at the following sessions
Wednesday 22 October | 17.00
UA in 2026: The Next Evolution of Growth
As privacy restrictions tighten and AI tools evolve, growth teams are shifting from chasing cheap installs to building smarter, LTV-first systems. In this forward-looking panel, industry leaders explore how AI is changing the UA stack, why CPI is becoming irrelevant, and what it will take to scale games in 2026 and beyond. From predictive modeling to automated creative testing, this session dives into what’s next and how to future-proof your strategy before it’s too late.