Cyprus Roundtable Agenda
- Cyprus Day One Roundtables Wednesday 15 April
- Cyprus Day Two RoundtablesThursday 16 April
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Victor Chistyakov, Director, Business Development, AVOWVictor ChistyakovDirector, Business DevelopmentAVOW
Daniel Nash, Associate Director, Client Services, AVOWDaniel NashAssociate Director, Client ServicesAVOW16.00
Your Users Are in Another Castle: Reaching Untapped Gamers With Mobile OEM Advertising
This roundtable features an educational presentation on mobile OEM advertising and its four pillars. Structured into four core sections with embedded Q&As, the roundtable explores mobile OEMs as alternative user acquisition channels, the impact of upcoming Android 17 on the adoption of alternative app stores, the four core pillars of OEM advertising, and real-world gaming case studies.
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Natalia Ivanova, ASO Expert, BoombitNatalia IvanovaASO ExpertBoombit16.00
Women in Games: From Representation to Real Influence
This roundtable focuses on real experiences behind leadership, growth, and decision-making in games. Bringing together women across UA, monetization, product, and marketing, we’ll share honest perspectives, discuss common challenges, and highlight how visibility, confidence, and real examples shape careers and industry impact.
Anna Gruzina, Senior UA Marketing Manager, InnoGames GmbHAnna GruzinaSenior UA Marketing ManagerInnoGames GmbH16.00
Aligning Teams, KPIs, and Creative Hooks from Ad to Onboarding
Building a high-performing game funnel relies on finding a “Golden Thread”: a coherent player fantasy that connects the first ad impression to the onboarding experience. Yet this thread often snaps when UA, ASO, and Product teams operate in silos with conflicting KPIs. This roundtable explores the systemic approach to alignment, moving beyond simple asset matching to discuss how to translate the "language of hooks" used by marketers into the "language of gameplay" used by developers. Join us to share strategies for building cross-functional workflows where click-through rates, store conversion, and Day-1 Retention are viewed not as isolated metrics, but as connected parts of a unified system.
Ivona Pinjak, Ad Monetization Specialist, GameBiz ConsultingIvona PinjakAd Monetization SpecialistGameBiz Consulting16.00
What does Optimization and Ad Monetization mean in 2026
Building a high-performing game funnel relies on finding a “Golden Thread”: a coherent player fantasy that connects the first ad impression to the onboarding experience. Yet this thread often snaps when UA, ASO, and Product teams operate in silos with conflicting KPIs. This roundtable explores the systemic approach to alignment, moving beyond simple asset matching to discuss how to translate the "language of hooks" used by marketers into the "language of gameplay" used by developers. Join us to share strategies for building cross-functional workflows where click-through rates, store conversion, and Day-1 Retention are viewed not as isolated metrics, but as connected parts of a unified system.
Ori Lidarski, Co-Founder, CEO, Heimdall GamesOri LidarskiCo-Founder, CEOHeimdall Games16.00
The Founder’s Reality: Building a Game Studio While Still Building the Game
A candid roundtable on how founders juggle operating, hiring, and fundraising in parallel. It highlights real experiences, shifting priorities, and overlooked trade-offs. The discussion explores common missteps, decision-making frameworks, and the challenge of balancing immediate pressures with long-term growth and focus.
Patrick McSteen, Monetization ExpertPatrick McSteenMonetization Expert16.00
The Shift of Ad Monetization into a Product Role
Ad monetization in mobile gaming is shifting from a standalone revenue function to a core product responsibility. As hybrid models grow, product teams increasingly design ad experiences within gameplay. This roundtable explores how developers balance player experience, retention, and revenue while integrating ads as a deliberate part of the overall product strategy.
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