Agenda
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Select a Theme
- Acquisition Track
- Monetization Track
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08.00 - Networking Break
Josh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum08.55
Welcome to Gamesforum Vietnam | Chào đón khách mời tới diễn đàn Gamesforum Việt Nam
Chào đón khách mời tới diễn đàn Gamesforum Việt Nam
John Wright, CEO, TurborillaJohn WrightCEOTurborillaI have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
Ömer Yakabagi, Founder, GamigionÖmer YakabagiFounderGamigion
Jennifer Vu, CEO, GamegeekJennifer VuCEOGamegeek
Johnny Phan, Operations Director SEA, XsollaJohnny PhanOperations Director SEAXsolla
Lê Thị Trang, Co-founder, HM GamesLê Thị TrangCo-founderHM Games09.00
Gamesforum Unfiltered: Vietnam Edition
Kicking off Gamesforum Vietnam join industry experts from across the globe as they explore the greatest challenges in F2P mobile gaming and opportunities coming from the fastest mobile gaming scene, Vietnam. From UA and Ad Monetization to launches and product roadmaps, this panel is completely off-the-record, unrecorded and uncensored. Don't miss out!
Orhun Mert Simsek, CMO & Co-founder, APPSOrhun Mert SimsekCMO & Co-founderAPPS09.50
The Scaling Studio: A Playbook for Growth
Vietnam is the growth region of the gaming industry, finding incredible downloads and revenue in new titles whether they are hypercasual or midcore. A few years ago Turkey found itself in a similar position. Join Orhun from APPS who helped build and scale one of the top Turkish gaming studios. Orhun will share his advice and expertise on scaling your teams and revenue.
Denis Nichifor, Head of Apps and T1 Partnerships, SEA, GoogleDenis NichiforHead of Apps and T1 Partnerships, SEAGoogle10.15
Keynote Presentation by Google
10.40 - Morning Networking Break11.10John Wright, CEO, TurborillaJohn WrightCEOTurborillaI have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.11.10
Retention is the New UA
UA costs are rising, the market is saturated and privacy challenges prevail. Teams must now look beyond DAU and focus on LTV and retention to achieve longterm, sustainable growth. Join John Wright CEO of Turborilla (ex-Unity, Kwalee) as he shares his insights on achieving growth in 2026.
Assaf Litwak, INSEA-MENA UA Team Leader, UnityAssaf LitwakINSEA-MENA UA Team LeaderUnityAssaf Litwak is a UA Expert at Unity, specializing in the INSEA & MENA region’s gaming ecosystem. He leads a team of talented account managers, managing all user acquisition and strategic partnerships. By focusing on data-driven strategies, Assaf drives business growth and optimizes market performance for Vietnam, India, and his region.
Sponsored by
Unity [NYSE: U] offers a suite of tools to develop, deploy, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit Unity.com.
11.35
One Ecosystem, Multiple Growth Engines
Learn how Unity Vector, the AI model behind Unity Ads, powers performance and long-term growth, and why diversification is key, with insights from Unity’s Assaf Litwak at Gamesforum Hanoi.
12.00 - Networking Lunch
David Westerman Ferreira, UA Lead, Twin Harbour InteractiveDavid Westerman FerreiraUA LeadTwin Harbour Interactive13.00
Creative Iteration & Testing: Finding your Golden Creative
Finding a creative winner is one thing, making it work long-term is another challenge. David from Twin Harbour Studios (formerly Bytro) has iterated on the same creative since 2019, finding continued success in iteration and testing of this golden asset.
Vladislav Ladizhenski, Head of Growth, SundayVladislav LadizhenskiHead of GrowthSunday13.25
Informed Ads: Player Specific Creative Targetting
Explore Sundays work targetting different audience and user types using different triggers. This session will explore how you can best optimise you creative targetting, and make the most of your UA budget with well informed ad strategies.
Eric Keen, Head of Analytics, SupersolidEric KeenHead of AnalyticsSupersolidEric Keen is Head of Analytics at London based Studio Supersolid. He helps drive strategy around User Acquisition, Ad Monetization & Product with a focus on their latest title - Cook & Merge.
13.50
Chose your Champion: Rewarded Network Testing
Rewarded UA continues to thrive, but not every platform will be right for your game. The team at Supersolid have spent the last 10 months testing numerous networks, taking Cook & Merge from $50k to $500k and redefining UA spend.
David Lee, Country Manager, Korea, AlmediaDavid LeeCountry Manager, KoreaAlmediaSponsored by
Almedia is the next generation, gamified promotion platform delivering maximum value to both advertiser and consumers. Our goal is boosting our customers' user acquisition, revenue and branding sustainably and safely by attracting and motivating high quality users to consume offers, surveys or ads through our products.
14.15
How to Leverage Rewards to Grow Your Games Globally
The global UA landscape is shifting fast. This session explores how reward-driven engagement, smarter conversion strategies, and data-backed execution can accelerate game business growth worldwide. Backed by real case studies, we’ll share practical insights on acquiring higher-value users and scaling sustainably across diverse markets.
Thu Nguyen, Business Development Manager,Vietnam, Yango AdsThu NguyenBusiness Development Manager,VietnamYango AdsSponsored by
Yango Ads provides advertising and app monetization tools based on AI technology to help businesses attract new customers and earn revenue.
For app owners, Yango Ads offers an extensive suite of products and solutions to grow, analyze, and monetize their apps globally. Carry out monetization yourself in our own advertising network or leave it to our experts. Finally, make informed data-backed decisions with Yango’s app analytics solution.14.40
CIS and Beyond: Discovering New Markets for App Growth
Emerging markets in Eastern Europe and CIS are becoming increasingly attractive for businesses looking to expand their user base. In this presentation, it's revealed the latest data on user behavior, market trends, and growth opportunities in these markets. Thu Nguyen shares tips and strategies for succeeding there.
15.05 - Afternoon Networking BreakJosh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum
Taewon Yun, SVP & Head of Game Strategy, NCSOFTTaewon YunSVP & Head of Game StrategyNCSOFT
Anel Ceman, SVP of Mobile Casual Games, NCSOFTAnel CemanSVP of Mobile Casual GamesNCSOFT16.00
GTM & Game Strategy for 2026
Understand how to unlock and execeute on new mobile game growth strategies with NCSOFT's Taewon and Anel. Upon joining NCSOFT, both Anel and Taewon were tasked with overhauling game strategy, identifying new opportunities for growth and building on the legacy of nearly 30-years of game development.
Alain Xalabarde, Studio Lead, GimicaAlain XalabardeStudio LeadGimica16.30
East Meets West: Acquisition, Retention & Monetisation for Western Audiences
Localisation goes beyond translation, it requires an undersanding of audience behaviour, culture and events. Join Alain as he shares his experience marketing and monetising Western audiences. Building on his recent work looking at APAC markets, Alain will share his guide to looking from East to West.
Ömer Yakabagi, Founder, GamigionÖmer YakabagiFounderGamigionVladislav Ladizhenski, Head of Growth, SundayVladislav LadizhenskiHead of GrowthSundayEric Keen, Head of Analytics, SupersolidEric KeenHead of AnalyticsSupersolidEric Keen is Head of Analytics at London based Studio Supersolid. He helps drive strategy around User Acquisition, Ad Monetization & Product with a focus on their latest title - Cook & Merge.
Monika Raszowska, Driector of Sales, Gaming, KashKickMonika RaszowskaDriector of Sales, GamingKashKickDirector of Sales at KashKick. Part of the revenue team driving KashKick growth and building partnerships with mobile game publishers.
17.00
The Future of Mobile F2P UA
Vietnam is pillar of downloads in 2025, while other regions are struggling. So what does the future of UA look like to those in Vietnam, and other hubs in Cyprus and Turkey as well as those in wider Europe and the US? Join our panel as they explore the next era of UA, debating rewarded versus retention, creative strategies, costs and the right channels and so much more.
11.10
Felix Braberg, Ad Monetization Consultant & Co-Founder, two & a half gamersFelix BrabergAd Monetization Consultant & Co-Foundertwo & a half gamersFelix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
11.10
Ad Monetization for 2026
An Ad Monetization superstar and podcast champion, join us Felix Braberg from two and a half gamers as he shares his best practices in finetuning ad monetization for 2026. From audience segmentation and ad placements to chosing the right networks and balancing IAPs and ads.
Jason Le, Ads New Business Director, SEA & ANZ, MolocoJason LeAds New Business Director, SEA & ANZMoloco
Morden Chen, Senior Director of Supply Partnerships, MolocoMorden ChenSenior Director of Supply PartnershipsMoloco
Hernando Juni Four, Head of UA, TyrAdsHernando Juni FourHead of UATyrAdsSponsored by
Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through battle-tested prediction models. Moloco was founded in 2013 by a team of former Google machine learning engineers. Its headquarters in Redwood City, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.
11.35
Building the Scaling Engine for the Internet: Lessons from Moloco and Tyrads Rewards
Join us to unpack the key mobile gaming trends and get the best practices from industry leaders on how to win incremental payers and scale up your growth with smart strategies.
12.00 - Networking Lunch
Jakub Remiar, F2P Games Consultant & Co-founder, two & a half gamersJakub RemiarF2P Games Consultant & Co-foundertwo & a half gamers13.00
Hybrid Monetization: Designing F2P & Hybrid
IAP strategy is becoming increasingly aggressive, with eCPMs still on a low post-COVID. So how are treams reworking their games, making the most of both AD and IAP revenue? Join another podcast champion with Jakub from two & a half gamers as he explores designing hybrid, placements, bundles and tailoring game play to optimise revenue potential.
Felix Braberg, Ad Monetization Consultant & Co-Founder, two & a half gamersFelix BrabergAd Monetization Consultant & Co-Foundertwo & a half gamersFelix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
Orhun Mert Simsek, CMO & Co-founder, APPSOrhun Mert SimsekCMO & Co-founderAPPS
Slava Taraskin, VP of Business Development, LoopMeSlava TaraskinVP of Business DevelopmentLoopMe
Alexander Vasiliev, Head of Growth Projects, App Monetization by Yango AdsAlexander VasilievHead of Growth ProjectsApp Monetization by Yango Ads13.25
Audience Segmentation & Ads Personalization
This panel look at the art of ad monetization for 2026. Focusing on combining the creative and analytical, optimising placements and audience segmentation to find incremental ad revenue.
Tomer Joseph, Driector of Economies & Analytics, PlaytikaTomer JosephDriector of Economies & AnalyticsPlaytika14.15
Balancing the Game Economy
Understanding your revenue potential is both a fine art and scientific experiment, it requires a deep understanding of players and balancing of the game economy. Join Tomer as he share his experience with Playtika breaking and rebuilding game economies to optimise revenue potential, whether ads, IAPs or subscriptions.
Mia Nguyễn, VN Lead, PangleMia NguyễnVN LeadPangleSponsored by
Pangle is the ad network of TikTok for Business, enabling app developers and publishers of all categories to grow user base and maximize revenue through in-app ads. Pangle's diverse network of global apps also makes it easy for advertisers to reach engaged audiences in global emerging markets via automated, high-performing campaigns that drive real business results.
14.40
Unlocking Revenue Potential: Use Cases of Pangle App Open Ads Across Diverse App Genres
See how you can unlock untapped revenue potential via Pangle App Open Ads. With real case studies and data understand how other studios tapped into new earnings leveraging Pangle.
15.05 - Afternoon Networking Break
Elizaveta Savenkova, CBDO, ZiMADElizaveta SavenkovaCBDOZiMAD16.00
Past, Present & Future: A Look at Store Relations & 3rd Party Presence
Apple and Google no longer hold all the cards, new players like Epic, Huawei, and Amazon are offering real alternatives with better deals and more freedom for developers. But with greater choice comes greater complexity. Take a look at the shifting store ecosystem, how developers can take control of discovery, and what it all means for monetization and growth in the years ahead.
Johnny Phan, Operations Director SEA, XsollaJohnny PhanOperations Director SEAXsolla
Kevin Nguyen, Director of GIHOT Game Studio, GOSU CorpKevin NguyenDirector of GIHOT Game StudioGOSU CorpSponsored by
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together and continually make new resources available to creators.
Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and have helped over 1500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
16.30
Navigating App Store Rule Changes: Proven Strategies for D2C Success
As app store policies evolve, mobile publishers are rethinking how they reach and retain players. In this session, we’ll explore the real-world impact of these rule changes on direct-to-consumer revenue strategies. Join Xsolla and a leading publisher for a candid discussion about what’s working, what’s not, and the opportunities shaping the future of mobile game monetization.
Elizaveta Savenkova, CBDO, ZiMADElizaveta SavenkovaCBDOZiMADJakub Remiar, F2P Games Consultant & Co-founder, two & a half gamersJakub RemiarF2P Games Consultant & Co-foundertwo & a half gamers
Natalie Do, Country Manager, Vietnam, InMobiNatalie DoCountry Manager, VietnamInMobiNgoc Do (Natalie) is the Country Manager for InMobi’s Gaming Business in Vietnam, bringing over 12 years of leadership in the Apps, Gaming, and Ad Technology ecosystems.
She is a recognized expert in driving cross-product monetization and executing successful Go-to-Market (GTM) strategies. Natalie’s domain expertise includes Game Monetization & Optimization and advanced advertising strategy across international markets.
A former xGoogler, she led the Google Ads Business Growth portfolio, driving substantial revenue for strategic gaming and app clients in Vietnam. Her proven ability to catalyze market turnarounds and scale new territories spans high-velocity regions across Vietnam, South Asia, and EMEA.
Luan Ha, Strategic Partnerships Manager, Apps and Gaming, GoogleLuan HaStrategic Partnerships Manager, Apps and GamingGoogle17.00
The Future of Mobile Game Monetization
Understand how you can level up your monetization strategy, maximize revenue potential and drive retention focused growth. Exploring and challenging each others takes, experts will break open the conversation about the future of F2P game monetization. From Ads to IAPs, webstores to IP collaborations.
Home of the Gamesforum events series and leading mobile game analysis. Discover everything you need to know about mobile games marketing and monetization.
